WhatsApp Message Template Guidelines

When initiating a conversation with a customer, you must use a Message Template. Message Templates must be approved by WhatsApp and can be submitted via Manage WhatsApp
on the Verihubs Dashboard.


create template

Create Message Template

You can only create a Message Template if you have an active WhatsApp Business Channel. Follow the steps below:

  1. Head to Manage WhatsApp on the left sidebar and choose WhatsApp Template tab
  2. You must fill in the below details and refer to click here
  • FB Manager ID: Select your channel name
  • Category: Choose which type of template you'd like to create
  • Language: Choose which languages your message template will include
  • Message Template Name: Enter name of the template in lowercase letters, numbers, and underscores only.

Add your content:


sample content

  • Header Type: Use text, image or document for an optional header.

  • Add Sample Content: add a content example for your template to improve the likelihood of your template being approved.

  • Image & Document: Fill with Google Drive public URL with this format: https://drive.google.com/file/d/FILEID/view
    Example: https://drive.google.com/file/d/1Rk0CUGXG4kEi6EbcdK2yWsJfNZhxTNqm/view

  • Text: Add a title of your message

  • Message Template: enter full body of the message in the language you've selected, with the option to add unique parameters represented as placeholders. Make sure to include at least one variable, like {{1}}



  • Buttons: Add a Call to Action or Quick Reply button to let your customers quickly respond to your message or take an action:
  • Call to Action: Create up to 2 buttons that let your customers take action. The options include Call Phone Number and Visit Website. This lets you add a phone number of website URL to your message. If you choose Visit Website, you can choose from a Static (fixed) website URL or a Dynamic website URL , which creates a personalized link for the customer to view their specific information on your website by adding a variable at the end of the link.
  • Quick Reply: Create up to 3 buttons that let your customers respond to your message.
  • Footer: Add a short line at the bottom of your message.
  1. After you fill out the form, double-check all the information and, once you're ready you can click the submit request button. Keep in mind that once submitted for approval, a message template cannot be edited.

Template List

You can track your template application status in the template list. There are 4 statuses for templates:

AwaitingThe template is being reviewed by Verihubs
PendingTemplate has been filed to Whatsapp
FailedTemplate is rejected by Whatsapp
ApprovedTemplate is ready to be used


After your template has been approved by Facebook, you can use the template by setting it up in WhatsApp OTP Summary or WhatsApp Message Summary in Setting.


template setting

For WhatsApp OTP Template, you must choose and input the details below:

  • OTP length
  • Template name
  • OTP location
  • Input Expiry time (seconds)

You can see it in the example and then click the Save button.

When submitting your Template Message, you should keep the following things in mind:

  • Your template should include at least one parameter “{{x}}”
  • Your template should not contain any spelling mistakes
  • Your template should be formatted correctly & including parameters
  • Your template should have a clear title name, for example instead of using a name like "template_014," use "bus_ticket_details"
  • Your template cannot be edited once it has been submitted
  • Your template cannot contain any shortened URLs (like bit.ly)
  • Your 'body' section should be within the 1024 character limit